Cable nets’ 2Q results were highlighted by excellent ad rev, but SNL Kagan postulates weakening in the year’s latter half and in ’09 thanks to a sluggish economy. Following 12.6% ad rev growth in ’07 to $38bln, Kagan expects cable nets to achieve 10.4% growth in ’08 and 4.7% in ’09. Still, network ad revenue is expected to grow 8% annually through ’18. Other 10-year forecasts for cable nets include 1.3% annual growth in subs and 8.9% annual growth in total industry rev.

The Daily


Supply Chain: Fiber Demand Skyrockets in Age of COVID

Broadband and cable operator are running into supply chain problems as they embark on construction—particularly for fiber.

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