Cable nets’ 2Q results were highlighted by excellent ad rev, but SNL Kagan postulates weakening in the year’s latter half and in ’09 thanks to a sluggish economy. Following 12.6% ad rev growth in ’07 to $38bln, Kagan expects cable nets to achieve 10.4% growth in ’08 and 4.7% in ’09. Still, network ad revenue is expected to grow 8% annually through ’18. Other 10-year forecasts for cable nets include 1.3% annual growth in subs and 8.9% annual growth in total industry rev.

The Daily


Media Industry Not Backing Down from Pride Celebrations

For years, programmers and MVPDs have welcomed June with a slew of Pride Month-themed programming and initiatives, and that doesn’t seem to be changing despite recent backlashes against Target , Bud Light and others.

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