Research

Nearly 135mln US Internet surfers, or 71% of the country’s online audience, watched an avg of 82 videos in Apr, according to comScore Video Metrix service, and the avg online video viewer watched 228min of content. 18-34s led the viewership with an avg of 287min/viewer. Google led the list of top US online properties based on videos viewed that also included Fox Interactive, Viacom, Time Warner, Disney and ESPN. — More than half of venture capitalists expect to increase their investments in digital content creation over the next 2 years, according to KPMG, with one-quarter believing such investment will increase by more than 20% during the time period. The group was split as to whether U-G content or professional content providers would receive more of the money, while 31% said mobile apps will dominate with investments. Of mobile apps, VCs favor social networks (31%) over gaming (20%) and video (14%).