The cable industry provided nearly $2bln dollars in support to local communities in ’06, up more than $600K from ’04, says a study by ACC and Cision US. The industry provided $159mln in support to schools and educational institutions across the nation, an increase of 29% over the 2-year period from 2004. Schools and educational institutions received the equivalent of $50mln in free broadband and cable services. Cash and in-kind support by cable to charities, non-profits and educational institutions totaled $925mln, an increase of 122%. PSAs were valued at $897mln, up 11%. Cable provided $8.5mln in volunteer time and $4.6mln in contribution of broadband services to libraries and youth centers. — Potential growth in urban triple-play bundles is highest among Spanish-dominant Latino and African-American homes, according to Horowitz Assoc, and Hispanic, bilingual and Asian homes aren’t far behind. 46% of overall urban HHs now receive bundled services, with 70% of those homes subscribing to a double-play and 30% to a triple-play.

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PrendeTV Scores 900K Users

Univision AVOD PrendeTV has drawn in 900,000 monthly average users since its March 30 launch. On the company’s earnings call Friday, Univision CEO Wade Davis said the streaming product would prove important in its upfront negotiations.

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