College kids prefer to watch TV on traditional sets rather than computers, cell phones or MP3 players, according to a new CTAM study. 70% of their total hours spent viewing content was on a traditional TV set. 10% reported using their computers to view TV programs. Meanwhile, 79% of off-campus students with a choice in video providers subscribe to cable, 7% to satellite and 2% to telco. Cable modem service also beat out DSL, 65% vs 26%.

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Tuesday–January 25

NBCU Reveals Upfront Plans

NBCU is moving full speed ahead on its upfront plans for this spring, and it all kicks off with its ONE22 development conference on March 22.

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