Research

20% of US homes have a DVR compared to 1 in 13 just 2 years back, said Leichtman Research Group. DVR owners’ mean HH income is 33% above avg; 53% own an HDTV set; and 45% record 5 or fewer programs each week. — 19% of consumers surveyed spend 6 hours+ on personal Internet usage a day, according to an IBM survey. 9% reported the same level of TV viewing. 66% watch 1-4 hours of TV/day vs 60% who spend 1-4 hours on the Internet for personal use. — No wonder the FCC’s wireless spectrum auctions receive so much play: 84% of the US population will have mobile phones by year’s end, said SNL Kagan. And that number, which includes consumer, business and double users, will hit 100% by ’13. As increased data use will spur a 3% annual growth rate in cell phone subs over the next decade, industry ARPU is expected to expand at an inflation-paced compound annual growth rate of 1.5% over the same period, to $61.09.