Overall HH penetration of digital cable has risen to 26% currently (vs 20% last year), according to CTAM research, surpassing satellite’s 24% HH penetration. Digital cable among cable HHs has also grown, to 46% from 31% in ’05. Penetration of premium channels among cable HHs is now 53% (vs 42% last year). Cable HHs with a DVR more than doubled to 17% so far this year.

The Daily


HBO, HBO Max Merging Business Units

The production and business affairs teams across HBO and HBO Max are combining in WarnerMedia’s latest efforts to de-silo the company. The move will see Graham Borba ’s role expand to evp, production for

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