Basic cable earned a 63.5% viewing share in ’06, clobbering broadcast nets’ share by more than 20 percentage points, according to SNL Kagan. As consumers spend a record 1.85% of avg US annual income on media consumption, PPV and VOD content is capitalizing on the trend. Together, content will grow 218% by ’17 to $8.9bln, led by VOD’s 450% growth increase over the same period to $5.5bln. Meanwhile, US wireless subs grew 12% last year.

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FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

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