Basic cable earned a 63.5% viewing share in ’06, clobbering broadcast nets’ share by more than 20 percentage points, according to SNL Kagan. As consumers spend a record 1.85% of avg US annual income on media consumption, PPV and VOD content is capitalizing on the trend. Together, content will grow 218% by ’17 to $8.9bln, led by VOD’s 450% growth increase over the same period to $5.5bln. Meanwhile, US wireless subs grew 12% last year.

The Daily


FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

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