DVR usage will more than quadruple in the next 4 years, growing from 7mln at the end of ’05 to 33.5mln by the close of ’08, a Yankee Group report predicts. Yankee sr analyst Adi Kishore credited the sudden acceleration to cable’s aggressive deployment of DVR, although he added activity among the top MSOs will serve to spur rival DBS to roll out more boxes as well. — A separate Yankee study foresees alternative VoIP providers losing up to 47% of market share to MSOs and ILECs by year-end ’05. "While Vonage and many of the Vonage-like providers have a 1st-to-market advantage, their lead will be short-lived," sr analyst Kate Griffin says. "The local VoIP market is already crowded with more than a dozen players vying for local consumers."

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.

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