About 87% of US adults in TV HHs are aware of HDTV, up from 80% 14 months earlier, a new CTAM "Pulse" study of 1,003 adults shows. Awareness among cable subs increased 5% to 88%. Even more heartening: 37% of consumers aware of HD said they are "very" or "somewhat" familiar with the tech. 48% of digital cable subs said the same, and 54% of broadband users reported familiarity. 73% of digital cable subs and 65% of broadband users say they would buy a digital or HD set if they thought it was reasonably priced and affordable to them. 48% of men and 35% of women think sports is the type of programming best shown in HD. Men ranked theatrical movies as 2nd (22%), while women favored police/western adventure (15%). — PC and broadband penetration is lower among Hispanics than the avg urban consumer, but interest in the technologies is high, Horowitz’s "Focus: Latino IV" study says. Only 11% of Spanish-dominant Latinos report having a broadband connection in the home (25% have some form of ‘Net access in the home) vs 32% for Latinos who speak English only or mostly English (58% have a ‘Net connection). 19% of Spanish-dominant Latinos say they plan to subscribe to ‘Net service within the year, compared to 13% among bilingual Latinos and 15% among English-oriented Latinos. Across all Latinos surveyed, 20% say they plan to subscribe to HSD shortly. — Premium channels were ranked as the most important in-room tech amenities (42%), besting high-speed Internet access (29%) in a survey of 1,037 hotel guests 18+. Decision Analyst conducted the study for HBO. 81% said they’ve watched HBO in their rooms, 45% had watched Showtime, Cinemax (25%), Starz (13%). Of those with children under 18, 84% said it’s important to have family friendly shows and 71% said they’d be interested in having HBO Family in their hotel rooms.

The Daily

Subscribe

Cable Center Talks Building a More Agile, Intrapreneurial Industry

A deep dive into The Cable Center’s expansion of its Intrapreneurship Academy through a Q&A with course instructors teaching intrapreneurship and agility.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up