Research
By
| February 7, 2006
CTHRA enlisted Saratoga to conduct an online survey whose data will be used to construct HR benchmarks more at: http://www.cthra.com. — Good numbers for digital-the percentage of digital cable subs surveyed who said they were "very uninterested in satellite" increased from 45% in ’03 to 62% in ’05, CTAM’s "Pulse" (Jan/Feb) says. In addition, 23% of DBS subs said they were interested in digital cable in ’05, vs just 9% in ’04. DBS subs who reported disinterest in switching to cable declined to 66% in ’05, from 77% in ’04.