CTHRA enlisted Saratoga to conduct an online survey whose data will be used to construct HR benchmarks more at: http://www.cthra.com. — Good numbers for digital-the percentage of digital cable subs surveyed who said they were "very uninterested in satellite" increased from 45% in ’03 to 62% in ’05, CTAM’s "Pulse" (Jan/Feb) says. In addition, 23% of DBS subs said they were interested in digital cable in ’05, vs just 9% in ’04. DBS subs who reported disinterest in switching to cable declined to 66% in ’05, from 77% in ’04.

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Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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