Report: Traditional TV Ad Revenue to Fall 75% by 2019
By
| March 11, 2009
Generator Research’s report "Television Advertising: An Irreversible Decline?" indicates that revenue from traditional broadcast TV spot ads will account for just 25 percent of TV advertising by 2019. The result will be a market worth $13.1 billion in the United States, down from $57.8 billion in 2008.
Depending on strategic choices made by broadcasters, these dramatic losses could be offset by three new types of customer-specific advertising that would be delivered over the Internet to PCs, portable devices and to Internet-connected TV sets.