Generator Research’s report "Television Advertising: An Irreversible Decline?" indicates that revenue from traditional broadcast TV spot ads will account for just 25 percent of TV advertising by 2019. The result will be a market worth $13.1 billion in the United States, down from $57.8 billion in 2008.

Depending on strategic choices made by broadcasters, these dramatic losses could be offset by three new types of customer-specific advertising that would be delivered over the Internet to PCs, portable devices and to Internet-connected TV sets.

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The Southern Intercollegiate Athletic Conference and ESPN reached a multi-year rights agreement for SIAC football and basketball games through 2027. Beginning this fall, ESPN will feature at least 22 football

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