Generator Research’s report "Television Advertising: An Irreversible Decline?" indicates that revenue from traditional broadcast TV spot ads will account for just 25 percent of TV advertising by 2019. The result will be a market worth $13.1 billion in the United States, down from $57.8 billion in 2008.

Depending on strategic choices made by broadcasters, these dramatic losses could be offset by three new types of customer-specific advertising that would be delivered over the Internet to PCs, portable devices and to Internet-connected TV sets.

The Daily

Subscribe

Programming

The Southern Intercollegiate Athletic Conference and ESPN reached a multi-year rights agreement for SIAC football and basketball games through 2027. Beginning this fall, ESPN will feature at least 22 football

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.