Generator Research’s report "Television Advertising: An Irreversible Decline?" indicates that revenue from traditional broadcast TV spot ads will account for just 25 percent of TV advertising by 2019. The result will be a market worth $13.1 billion in the United States, down from $57.8 billion in 2008.

Depending on strategic choices made by broadcasters, these dramatic losses could be offset by three new types of customer-specific advertising that would be delivered over the Internet to PCs, portable devices and to Internet-connected TV sets.

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Friday–April 25

Hope Ahead: Charter Mitigates Video Losses as Mobile Grows

Despite losing 60,000 internet and 181,000 video customers during 1Q25, Charter’s stock rallied following its earnings call Friday morning, ultimately closing the day up 11.43%.

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