Euroconsult, an international consulting and analyst firm specialized in digital broadcasting and satellite applications, and NPA, a research and consulting company focused on the digital media industry, believe that the HDTV market in Europe is set to take off.

Today 59 million European households are equipped with HDTV sets. That figure is set to grow to 116 million in 2010, a 51 percent penetration rate and explode to 220 million in 2018, according to "HDTV in Europe, Key Economics and Prospects to 2018" a just-released report co-published by the two companies. Driving this adoption is the steady decline in prices for flat screens since 2004 and the imminent inclusion of HDTV capability as a standard feature in flat screens sold throughout Europe.

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