As telcos make inroads into their core video territory, cable network operators are intensifying their evaluation of technologies that allow for a full range of advanced advertising services to better differentiate themselves with key advertisers, according to the latest report published by Light Reading’s Cable Industry Insider, a subscription research service from Light Reading.

"Telcos Beware: Cable Takes Aim at Targeted Advertising" examines the prospects for advanced advertising deployment by cable operators in North America. It identifies and analyzes the primary options available, and evaluates the key market drivers for deploying advanced advertising systems. The report also profiles and analyzes 12 suppliers with products that specifically enable the creation, delivery, and management of advanced TV advertising.

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