As telcos make inroads into their core video territory, cable network operators are intensifying their evaluation of technologies that allow for a full range of advanced advertising services to better differentiate themselves with key advertisers, according to the latest report published by Light Reading’s Cable Industry Insider, a subscription research service from Light Reading.

"Telcos Beware: Cable Takes Aim at Targeted Advertising" examines the prospects for advanced advertising deployment by cable operators in North America. It identifies and analyzes the primary options available, and evaluates the key market drivers for deploying advanced advertising systems. The report also profiles and analyzes 12 suppliers with products that specifically enable the creation, delivery, and management of advanced TV advertising.

The Daily

Subscribe
Friday–September 5

Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.