As telcos make inroads into their core video territory, cable network operators are intensifying their evaluation of technologies that allow for a full range of advanced advertising services to better differentiate themselves with key advertisers, according to the latest report published by Light Reading’s Cable Industry Insider, a subscription research service from Light Reading.

"Telcos Beware: Cable Takes Aim at Targeted Advertising" examines the prospects for advanced advertising deployment by cable operators in North America. It identifies and analyzes the primary options available, and evaluates the key market drivers for deploying advanced advertising systems. The report also profiles and analyzes 12 suppliers with products that specifically enable the creation, delivery, and management of advanced TV advertising.

The Daily

Subscribe

VP Harris Introduces Federal Policy Around AI Tools

In a continuation of what is a major week of conversation on Capitol Hill around artificial intelligence, VP Kamala Harris unveiled the first government-wide policy regarding the use of AI tools by federal agencies.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.