Rentrak has announced eight new network operators to its OnDemand Essentials On Demand platform measurement system. The new additions are Bendbroadband, Blue Ridge Cable, Buckeye Cablevision, EATEL, Entouch Communications, GVTC, Massillon Cable TV and Metrocast. They join Atlantic Broadband, Armstrong, Bresnan, Cablevision, Charter, Comcast, Elijay Telephone, Insight Communications, Service Electric Cablevision, Suddenlink, Verizon FiOS and WOW in partnering with Rentrak to provide on demand content measurement and analytical information.

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