In its continuing effort to help executives and technical staff discover new opportunities and analyze best practices, Communications Technology, sister publication to CT Reports, announces “Business Drivers for Data Quality,” a free, 60-minute Webcast sponsored by Pitney Bowes Software and scheduled for Tuesday, April 10, at 1 p.m. ET.  

“Business Drivers for Data Quality” focuses on the current and future state of business analytics for the communications industry, and how the increased numbers and different types of data sources can and will introduce data inaccuracy and inconsistency, potentially impacting the end results. The Webcast will include a discussion of the types of data-quality tools that can help support business analytics, thus leading to both increased profitability and customer satisfaction.    ? ?

Webcast attendees will learn how to create rapid accessibility to a unified view of the customer, how to link customer data across systems, how to craft business rules for data cleansing and standardization, and ways of integrating data quality with business-intelligence processes. ? ?

Comments Communication Technology Editor Debra Baker, “Customer data is the lifeblood of any organization. The key is how to organize all that customer information in such a way that it can be useful in strategic planning and for troubleshooting.” ?

David Loshin, president of Knowledge Integrity Inc., and a recognized thought leader and expert consultant in the areas of data quality, master data management and business intelligence, is the Webcast’s featured speaker. ? ? 

For more information about “Business Drivers for Data Quality” or to register for the event, click here. ?

More About Pitney Bowes Software?

Pitney Bowes Software provides multichannel solutions that leverage data to create relevant dialogue between organizations and their customers. These solutions enable lifetime customer relationships by integrating data management, location intelligence, sophisticated predictive analytics, rules-based decision making and cross-channel customer interaction management to increase the value of every customer communication while also delivering operational efficiencies.

Pitney Bowes Software is a wholly owned subsidiary of Pitney Bowes Inc. (NYSE:PBI), a customer communications management technology leader.

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