thePlatform and Real Life Venture AB, a digital media consulting company based in Sweden, have reached a reseller agreement to extend video publishing, management and development solutions across the Nordic countries of Denmark, Finland, Iceland, Norway and Sweden.

The first joint customer is AB TRAV OCH GALOPP (ATG) with its ATG Vision initiative, the official international website of the Swedish Horse Racing Totalisator Board, which is using mpx to publish and manage video content for Swedish racing including race replays, coverage, jockey profiles and introductory videos on racing and betting. ??The joint solution gives content providers across Denmark, Finland, Iceland, Norway and Sweden the ability to publish video to PCs, mobile devices and TV using mpx, an enterprise class video publishing platform with additional customization and system integration services from Real Life.

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