With football season about 2 weeks away, cable and telco ops ready to combat DirecTV’s Sunday Ticket with NFL Red-Zone are upping their marketing game with a big TV Everywhere presence. Cox is touting its multi-dimensional content in a new national campaign expected to reach 14mln adults across 26 markets through Oct. “Cox is Football” features 3 TV spots scheduled to run more than 6,500 times, along with print, digital and traditional billboards, ad pages, email messaging, retail store advertising and social media. Read more in today’s issue.

Also in the August 21 issue of CableFAX Daily:

The GAO is reviewing progress in modernizing the Emergency Alert System, and is reviewing results of Nov’s nationwide EAS test.

The Food Network added Sandwich King Jeff Mauro to its primetime lineup this fall.

Discovery Channel’s “Shark Week” shows no signs of slowing down.

The Daily

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C-band Auction Concludes

The C-band auction officially came to a close Friday after 97 rounds of bidding that grossed just under $81bln, cementing its place as the highest-grossing spectrum auction held in the US. FCC chairman Ajit

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