With football season about 2 weeks away, cable and telco ops ready to combat DirecTV’s Sunday Ticket with NFL Red-Zone are upping their marketing game with a big TV Everywhere presence. Cox is touting its multi-dimensional content in a new national campaign expected to reach 14mln adults across 26 markets through Oct. “Cox is Football” features 3 TV spots scheduled to run more than 6,500 times, along with print, digital and traditional billboards, ad pages, email messaging, retail store advertising and social media. Read more in today’s issue.

Also in the August 21 issue of CableFAX Daily:

The GAO is reviewing progress in modernizing the Emergency Alert System, and is reviewing results of Nov’s nationwide EAS test.

The Food Network added Sandwich King Jeff Mauro to its primetime lineup this fall.

Discovery Channel’s “Shark Week” shows no signs of slowing down.

The Daily


Editor’s Note

Nominations are due July 16 for Cablefax: The Magazine’s annual Diversity List issue. In addition to recognizing the top multi-ethinic execs in the industry, Cablefax will honor a D&I Mentor of the Year, LGBTQ+ Executives of the Year along with Thrivers Under 30. Enter today at CablefaxDiversity.com. — Missed Cablefax’s virtual FAXIES celebration last week […]

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Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
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