Cover boys all over the newsstands. Brian Roberts is on the cover of BusinessWeek (02/23) under the word "MEGAMEDIA," but the story and an editorial take the populist worry about media consolidation in classic knee-jerk manner. — Fortune (02/23) writes approvingly that many value managers are betting "Rupert Murdoch will make a bundle with DirecTV." — Mark Cuban almost smiles on the cover of Forbes (03/01) as the magazine looks at his big bet and makes Consumer Reports-like recommendations for us consumers, including a semi- unfavorable review of Charles W. Ergen’s DishPVR 921 with HD (" … it effortlessly recorded Janet Jackson’s gleaming breastwork in HD glory…but with 9 minutes of the game to go, the damned thing crashed … "). — PSM

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Thursday–December 7

Rules of Engagement: Brand Value Boosted by Fan Activations

The overwhelming desire among fans for live activations is still going strong as 2023 wraps up, a sentiment that’s continued since in-person events made their returns in 2022.

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