USA‘s original series sizzled yet again last week, dominating the telecast medal stand and helping the net maintain its typical perch atop the net prime rankings with a 2.1/2.03mln. The 2nd-season premiere of "Burn Notice" (4.0/3.86mln) led cable, and was followed by "In Plain Sight" (3.9/3.76mln) and a fresh ep of "Law & Order: Criminal Intent" (3.9/3.65mln). A replay of "Camp Rock" (3.0/2.88mln) powered Disney Channel (1.9/1.83mln) to a 2nd-place tie with TNT (1.9/1.81mln), which continued to enjoy viewership fuel from NASCAR races (3.7/3.57mln). In each of the 6 weeks of TNT’s race schedule, the races have been the top-ranked cable program among 25-54s and men 25-54. TBS (1.4/1.32mln) notched 4th, followed by Lifetime (1.3/1.23mln) and Fox News (1.3/1.18mln) in a tie for 5th. Other notable telecasts: Lifetime’s "Army Wives" (3.0/2.89mln) and ABC Family‘s original movie "Picture This!" (3.1/2.96mln). Brag Book: The Mon night season premieres of TNT‘s "The Closer" and "Saving Grace" garnered a respective 7.81mln and 5.16mln total viewers. The former became ad-supported cable’s #2 season premiere YTD among HHs (5.19mln). — Outdoor Channel‘s Fri night block of fishing content (7pm-midnight) has delivered YTD a 77% increase in HH delivery. — Oxygen enjoyed its highest-rated and most-watched week ever in prime (0.7) and total day (0.4), and among all key demos including 18-49s (303K) and women 18-49 (222K). — Comcast SportsNet‘s coverage of the Cubs is averaging a 4.9/170K, up 53% YTD, and White Sox games on the net are averaging a 1.9/66K (+27%).

The Daily


RDOF Broadband Projects Taking Shape, Questions Remain

Broadband providers winning support in Phase 1 of the RDOF auction have years to complete those projects, but work is already getting underway.

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