TNT skyrocketed up the prime ratings chart, grabbing 1st place with an impressive 3.5 HH rating/3.06mln HH delivery. TNT’s NBA coverage accounted for 4 of last week’s highest rated programs, with Sat’s Spurs-Lakers game notching a 6.0. Tue’s match-up also was strong, garnering a 5.6. The net topped UPN and the WB for the week in prime delivery of HHs, persons 2+ and key adult demos. TNT’s 1.36mln HHs in total day last week set a record for the net. — Rest of the Pack: Nick took the #2 spot in prime ratings (2.2/1.89mln), with USA (1.8/1.55mln), Nick at Nite (1.7/1.44mln) and ad-free Disney (1.6/1.33mln) rounding out the top 5. Brag Book: FX was home to the highest-rated, non-NBA programming-Sat’s Nascar Nextel Cup Race (3.8/3.16mln). — E!’s "True Hollywood Story: American Idol," earned a 1.07 HH rating/0.83 among 18-49s Sun, making it the highest-rated installment of the series this year.

The Daily


Some Industry Live Events Returning to Calendars

Ever so slowly, businesses and associations are tiptoeing back to live events as COVID vaccinations roll out.

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