TNT skyrocketed up the prime ratings chart, grabbing 1st place with an impressive 3.5 HH rating/3.06mln HH delivery. TNT’s NBA coverage accounted for 4 of last week’s highest rated programs, with Sat’s Spurs-Lakers game notching a 6.0. Tue’s match-up also was strong, garnering a 5.6. The net topped UPN and the WB for the week in prime delivery of HHs, persons 2+ and key adult demos. TNT’s 1.36mln HHs in total day last week set a record for the net. — Rest of the Pack: Nick took the #2 spot in prime ratings (2.2/1.89mln), with USA (1.8/1.55mln), Nick at Nite (1.7/1.44mln) and ad-free Disney (1.6/1.33mln) rounding out the top 5. Brag Book: FX was home to the highest-rated, non-NBA programming-Sat’s Nascar Nextel Cup Race (3.8/3.16mln). — E!’s "True Hollywood Story: American Idol," earned a 1.07 HH rating/0.83 among 18-49s Sun, making it the highest-rated installment of the series this year.

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Some Industry Live Events Returning to Calendars

Ever so slowly, businesses and associations are tiptoeing back to live events as COVID vaccinations roll out.

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