Rainbow Media is hammering out details of an MSO deal for 1 of the services under Cynthia Burnell’s purview, World Picks On Demand, Uncensored and IFC Films On Demand (to date they only have been carried by Cablevision); expect an announcement at CTAM Summit. Mag Rack is talking with a fairly large MSO, Rainbow pres/CEO Josh Sapan says at a press briefing. "Money is all that separates us from a deal with anybody," he notes. Mag Rack quietly launched magazine "24seven Gamer" aimed at the young male demo. The media briefing was followed by a concert with the artist once more known as Prince. – Mavis Scanlon

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