SVP Marketing, Oxygen Media

Vohra oversees both Oxygen’s consumer marketing and ad sales marketing groups, and is charged with driving audience growth on all platforms. Under Vohra’s leadership, the 2012 Oxygen Upfront led to a record number of new advertisers, and she spearheaded unique marketing efforts including aligning consumer brands with modeling competition series “The Face” as well as creative marketing initiatives surrounding the docu-series “I’m Having Their Baby,” featuring a viral video showcasing the many faces of motherhood. The always forward-thinking executive has spent the past few months synthesizing her team’s marketing, social media, press and digital efforts. “While it seems like marketing 101,” Vohra says, “as media platforms have proliferated, it’s even more critical to go to the consumer with one seamless voice.”

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Tubi’s Growth Plan Involves More Creators

Tubi is on a growth trajectory after reaching profitability last year, a milestone that arrived earlier than expected for the Fox Corp. -owned AVOD. CEO Anjali Sud shares how the team got here and why the AVOD’s growth plan involves more creators.

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