FourthWall Media, Puerto Rican cable TV operator OneLink Communications, and Puerto Rican Yellow Pages and local search services company Axesa Servicios de Informacion jointly announced the 200th advertiser for Yellow Pages on TV. Sales of this EBIF interactive TV application kicked off in mid-July and are continuing. All of these Yellow Pages on TV advertisers are running on OneLink Communications San Juan Metro cable system.??

Yellow Pages on TV is available to all of OneLink’s digital subscribers with a push of a button on their Scientific Atlanta remote. The application from FourthWall Media runs on FourthWall’s EBIF Platform, which has been in place for almost two years. OneLink serves the San Juan Metro area.

Axesa publishes directories island-wide and provides the data feed for the Yellow Pages on TV application. Axesa began selling this new banner advertising opportunity in mid-July to existing customers. Advertisers can choose between a full feature banner ad and a bold listing.??

The application allows viewers to retrieve merchant phone numbers, request information, access vendor micro sites and search using keywords. It also has a click-to-call feature. By pushing a button on the remote, the application automatically dials the advertiser number listed.

The Daily


New Cisco-Acacia Deal

Cisco and Acacia’s merger is back on, with Cisco now agreeing to pay $115/share, or $4.5 billion on a fully diluted basis, for the semiconductor maker.

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