FourthWall Media, Puerto Rican cable TV operator OneLink Communications, and Puerto Rican Yellow Pages and local search services company Axesa Servicios de Informacion jointly announced the 200th advertiser for Yellow Pages on TV. Sales of this EBIF interactive TV application kicked off in mid-July and are continuing. All of these Yellow Pages on TV advertisers are running on OneLink Communications San Juan Metro cable system.??

Yellow Pages on TV is available to all of OneLink’s digital subscribers with a push of a button on their Scientific Atlanta remote. The application from FourthWall Media runs on FourthWall’s EBIF Platform, which has been in place for almost two years. OneLink serves the San Juan Metro area.

Axesa publishes directories island-wide and provides the data feed for the Yellow Pages on TV application. Axesa began selling this new banner advertising opportunity in mid-July to existing customers. Advertisers can choose between a full feature banner ad and a bold listing.??

The application allows viewers to retrieve merchant phone numbers, request information, access vendor micro sites and search using keywords. It also has a click-to-call feature. By pushing a button on the remote, the application automatically dials the advertiser number listed.

The Daily

Subscribe
Wednesday–May 7

Pendulums Break

Commentary by Steve Effros In my last column I focused on the circular nature of the thinking surrounding telecom business plans. We go “round and round again” on such ideas as linear video broadcast

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.