Mediacom has led a cable industry initiative to raise $100K for IA families and communities devastated by recent floods. Most of the funds will be directed to the American Red Cross chapter based in Cedar Rapids. — As part of its "Play-A-Part" initiative, E! has teamed with Sean Combs and Ciroc Vodka on a multi-platform public action campaign promoting responsible drinking. The campaign includes on-air spots and easy online and wireless access to taxi services across the country.