Outdoor Channel has launched "This Land is Your Land," a corporate responsibility campaign promoting conservation to partners and employees through on-air, online, guerilla and local grassroots tactics. Later this year, the net will target viewers, affils, sponsors and advertisers through programs targeted directly at each audience. — MTV‘s Staying Alive Foundation, Spinvox and Causes on Facebook have launched "Stand By What You Say," an initiative aimed at increasing HIV/AIDS awareness by encouraging young people to speak openly about sex and sexual health.

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C-band Auction Concludes

The C-band auction officially came to a close Friday after 97 rounds of bidding that grossed just under $81bln, cementing its place as the highest-grossing spectrum auction held in the US. FCC chairman Ajit

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