Public Affairs

Outdoor Channel has launched "This Land is Your Land," a corporate responsibility campaign promoting conservation to partners and employees through on-air, online, guerilla and local grassroots tactics. Later this year, the net will target viewers, affils, sponsors and advertisers through programs targeted directly at each audience. — MTV‘s Staying Alive Foundation, Spinvox and Causes on Facebook have launched "Stand By What You Say," an initiative aimed at increasing HIV/AIDS awareness by encouraging young people to speak openly about sex and sexual health.