Winner

TLC – All New New Year
Pairing Honey Boo Boo with a scaled replica of Times Square Ball crafted specially for the promo shoot, TLC kicked off new seasons of 5 major series for the last week of 2012. The Programming Stunt culminated in a day long Times Square Boo Boo takeover, including guerilla stunts with gigantic Boo Boo heads, Boo Boo Glasses and a New Boo Year’s celebration. The campaign delivered ratings lift for “Sister Wives,” “Toddlers & Tiaras” and gave a strong start to new series featured in “All New New Year.” “The Honey Boo Boo Specials” outperformed all prior episodes, including 3.1mln P2+ viewers for the promoted special. The Times Square guerrilla stunt nearly doubled total media value due to the incremental earned media PR impressions, and New York ratings for the Honey Boo Boo Special increased +52%.
 
Honorable Mentions
 
Discovery Communications – 14 Nights of Firepower: Military Channel Olympic Stunt
The primary goal of this campaign was the launch during the Olympics, when all eyes turn to the Games, and for Military Channel to shout its importance.
 
Investigation Discovery – ID Soap Block – “Days of or Knives” Daytime Stunt
The Soap Block, known to viewers as “Day of our Knives,” used former and current soap opera stars to promote the ID daypart (1pm-4pm).
 
Sportsman Channel – Attack of the Bass!

The promotion for “Attack of the Bass” resulted in a 200% household rating boost overall (week average). Additionally, there was a 35% increase in ratings from the prior April in the M25-54 category.

The Daily

Subscribe
Wednesday–December 11

Cruz Addresses Foreign Cyber Threats After ‘Salt Typhoon’

After a U.S. official confirmed at least eight U.S. telecommunications providers were breached as part of a foreign hacking campaign, Sen. Ted Cruz (R-TX) called for more focus on defending state-sponsored cyber threats.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.