IFC becomes the exclusive TV partner for Pitchfork.tv‘s catalog of live performances, interviews, doc segments, music videos. The net will air both on-air and at IFC.com 10 interstitial shows/wk from several site series. [More details at www.cablefaxcontentbusiness.com]www.cablefaxcontentbusiness.com]

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Effros: What’s In A Name?

Steve Effros describes how perceptions of the cable industry and modes of delivery have changed, making it harder for insiders to describe it to consumers.

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