YES Net continues to expand its programming mandate beyond the friendly confines of Yankee Stadium, announcing auditions for reality series "YES’ Ultimate Road Trip." Four die- hard Bombers fans will be selected to spend the season following the Yanks, taking in all 162 regular season games in a 26-ep arc debuting Apr 4, 7:30pm. — Lifetime acquired exclusive cable syndie rights to the CBS comedy "Still Standing," which will bow Sept ’06. — Sundance Channel will bring back the video simulcast of "The Al Franken Show" beginning June 6 (M-F, time TBA). Larry Aidem said he tried everything from "yoga [to] a heavy dose of Percocet" to assuage the post-partum pains brought on by Franken’s departure following the Nov elections, and that the only cure was to bring him back. — Product placement in movies is not such a new idea as TCM will demonstrate next month in a mini- product placement film festival featuring 11 films such as "Scarface" (1932) and "Superman II" (1980), which mentioned Marlboros 20 times. — The Golf Channel debuts its "Director’s Cut" coverage of The Champions Tour tonight, 9 ET, featuring bonus material not seen during the day’s coverage (1:30pm ET). The extras include behind-the-scenes footage, player interviews and tips; players will wear specially fitted mics, allowing viewers to eavesdrop.

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Effros: What’s ‘Cable?’

Steve Effros talks about regulation and fees for “cable television” providers versus streaming services, despite offering what consumers perceive to be the same thing.

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