Heineken will sponsor a special Sundance edition of "Sunday Morning Shootout" (11am, AMC), including an interview with Robert Redford in the Heineken Green Room. — USA greenlighted "Ebaum’s World" based on http://www.ebaumsworld.com. The pilot is being eyed as a potential companion to ratings hit "Monday Night Raw." — Outdoor Channel liked the winner of its "Win Your Own Fishing Show" contest so much it decided to really give Rachel Phelps a show. She’ll host "America’s Outdoor Journal." — BlueHighways TV programming is available for download on Google Video (http://video.google.com). The initial offering of 29 titles includes film footage of bluegrass festivals, gospel music and culture. Downloading fees vary. — Rainbow inked a deal at NATPE for martial arts fantasy film "Forbidden Warrior" for VOOM HD. — ImaginAsian TV will launch a home video label in the US with Central Park Media. — Bristol inked a multi-yr extension with the Atlantic 10 from’06 through ’10, giving ESPN and ESPN 2 rights to the championship b-ball game (men and women) and first pick of 8 men’s and 1 women’s game yearly (some of which will run on ESPNU); rights to these games for VOD, Mobile ESPN, ESPN360, ESPN PPV, ESPN and ESPN 2 HD etc are included, too. CSTV’s A-10 deal gives it rights from ’06 to all the remaining A-10 b-ball games, plus exclusive multiplatform rights to contests in the conference’s 20 other sports (Cfax 01/26). – Adult Swim will release season 1 of Seth Green’s "Robot Chicken" on DVD, Mar 28.

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NARB Suggests AT&T Ad Change

The National Advertising Review Board suggested AT&T clearly and conspicuously disclose its material connection to Global Wireless Solution when claiming it is the “Best Network” based on GWS testing

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