COMPANY: Mediacom MEDIA: various CAMPAIGN: Star Search 2002 MESSAGE: An employee incentive program promoting the sales of basic, high-speed and digital services. AGENCY: PK Network, New York ORGANIZATION: National Cable Television Cooperative MEDIUM: print ad CAMPAIGN: Competition Through Cooperation MESSAGE: Promote to the industry the role of the NCTC as a cooperative purchasing entity for small and independent operators. AGENCY: Media Works, Ormond Beach, Fla. COMPANY: Comcast MEDIUM: print ad CAMPAIGN: On Demand from Comcast Digital Cable SERVICES PROMOTED: On-demand and digital cable AGENCY: Red Tettemer, Philadelphia COMPANY: Cox Communications MEDIUM: direct mail CAMPAIGN: VOD Launch AGENCY: Doner, Detroit

The Daily


So Long, Rob Stoddard

Many years ago, Cablefax: The Magazine bestowed NCTA’ s Rob Stoddard with its first “Nicest Guy in Cable” award. It’s a moniker that stuck, despite Stoddard’s humble protests, for reasons obvious to

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