COMPANY: Mediacom MEDIA: various CAMPAIGN: Star Search 2002 MESSAGE: An employee incentive program promoting the sales of basic, high-speed and digital services. AGENCY: PK Network, New York ORGANIZATION: National Cable Television Cooperative MEDIUM: print ad CAMPAIGN: Competition Through Cooperation MESSAGE: Promote to the industry the role of the NCTC as a cooperative purchasing entity for small and independent operators. AGENCY: Media Works, Ormond Beach, Fla. COMPANY: Comcast MEDIUM: print ad CAMPAIGN: On Demand from Comcast Digital Cable SERVICES PROMOTED: On-demand and digital cable AGENCY: Red Tettemer, Philadelphia COMPANY: Cox Communications MEDIUM: direct mail CAMPAIGN: VOD Launch AGENCY: Doner, Detroit

The Daily


Linear Still Best Destination for Midterm Ad Buys

There’s a lot of talk about the advertising industry moving away from the linear business and going toward connected TV platforms and the like, but the inventory isn’t quite there yet to support pivotal moments like the 2022 midterm elections.

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