Cinemax is an underappreciated asset that Time Warner CEO Jeff Bewkes would like to boost to the same admiration level as some of its peers. “In 2013, we actually had more viewing at Cinemax than Starz, and basically the same amount of viewing at Cinemax as Showtime,” he said during Wed’s 4Q earnings call. And it’s especially important to the company’s distribution partners. TWX brass want to strengthen Cinemax’s reputation, and that’s where original programming comes into play. Read on for more from Bewkes on Time Warner’s programming strategy as well as Turner’s renewal talks and additional TV Everywhere plans.

More top stories in today’s CableFAX Daily:

 
NFL Net has some company on Thurs nights, with CBS Sports winning the rights to an 8-game NFL package for the 2014 season. Get the details here.
 
Colleen Abdoulah, who has guided the overbuilder since ’02, will step down as WOW!’s CEO on Apr 1, turning responsibilities over to current pres Steven Cochran. More on the shuffle.
 

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