popbox invites application developers to begin creating popapps for big-screen HDTVs to deliver Internet and locally stored content direct to the TV. popbox is a connected entertainment device that plays consumer’s local media – movies, music, home video – and Internet content on HDTV.

The popbox SDK enables developers to take an existing Adobe Flash application and transform it into a new popapp for popbox. popapps will be available to consumers directly from their popboxes. The popbox is expected to ship in the 2nd quarter.

The popbox SDK hooks into the popbox UI to handle remote commands, execute widgets, and load application-specific data. Developers will be able to create popapps that play videos, music, and photos, read and write content metadata, and access files on mounted drives and UPnP servers from the home network or media from the cloud.

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