Pop Quiz
By | May 6, 2008
| How do cable’s PR and marketing exes fit in? | Brand (besides my own) that I’d love to have is… | I surf YouTube… | Best book on PR and/or marketing is… | I’d love a celebrity endorsement from… | Hannah Montana is… | |
|---|---|---|---|---|---|---|
| Todd Hansen Chief Marketing Officer, The Sportsman Channel | Harley- Davidson | hardly at all | The 22 Immutable Laws of Branding by Al and Laura Ries | Brett Favre — yes, I am a cheesehead | the Barbie of this decade | |
| Susie Fogelson VP, Marketing, Food Network | Apple | to marvel at its invention | All Marketers Are Liars by Seth Godin | Barack Obama | a money- making machine | |
| Pat Lafferty Chief Creative Officer, Travel Channel | The U.S. Government | every time I’m sent a link | Eating the Big Fish by Adam Morgan | Tiger Woods | in my house every day, every week | |
| Barb Gee VP, Strategic Sales Alliances, Comcast | The NBA | to view political clips | Small Is theNew Big by Seth Godin | Oprah Winfrey | the daughter I’ve always wanted | |
| David Schwarz VP, Communications, Spike TV | The Yankees | no more, I surf spike.com | Blink by Malcolm Gladwell | Eli Manning | where the Unabomber lived | |
| Ed Forman Chief Strategy Officer, ICTV | Apple or Toyota Prius | when someone sends me a link | Crossing the Chasm by Geoff Moore | Lance Armstrong | a high-margin offering on StubHub | |