How do cable’s PR and marketing exes fit in? Brand (besides my own) that I’d love to have is… I surf YouTube… Best book on PR and/or marketing is… I’d love a celebrity endorsement from… Hannah Montana is…
 
  Todd Hansen Chief Marketing Officer, The Sportsman Channel Harley- Davidson hardly at all The 22 Immutable Laws of Branding by Al and Laura Ries Brett Favre — yes, I am a cheesehead the Barbie of this decade
  Susie Fogelson VP, Marketing, Food Network Apple to marvel at its invention All Marketers Are Liars by Seth Godin Barack Obama a money- making machine
  Pat Lafferty Chief Creative Officer, Travel Channel The U.S. Government every time I’m sent a link Eating the Big Fish by Adam Morgan Tiger Woods in my house every day, every week
  Barb Gee VP, Strategic Sales Alliances, Comcast The NBA to view political clips Small Is theNew Big by Seth Godin Oprah Winfrey the daughter I’ve always wanted
  David Schwarz VP, Communications, Spike TV The Yankees no more, I surf spike.com Blink by Malcolm Gladwell Eli Manning where the Unabomber lived
  Ed Forman Chief Strategy Officer, ICTV Apple or Toyota Prius when someone sends me a link Crossing the Chasm by Geoff Moore Lance Armstrong a high-margin offering on StubHub

 

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Thursday–December 11

Broadcast Affiliates Don’t Share Networks’ Rosy View

It was networks vs. affiliates at the FCC this week, as comments came pouring in for the agency’s proceeding on the interactions between broadcast station owners and the national networks.

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