Pontis is demonstrating the latest version of its Marketing Delivery Platform at The Cable Show at Stand 3215. It is designed to enable communication service providers to target customers with personalized marketing offers "on the fly." Using the system, cable operators are able to follow target customers with personalized and contextual messages and offers that suit their behavior when they are browsing the VOD or PPV portal. Customers are presented with banners, icons and adverts about special offers that are relevant for them on their screens and can take advantage of the offer on the spot simply by pressing "OK."

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