Pontis is demonstrating the latest version of its Marketing Delivery Platform at The Cable Show at Stand 3215. It is designed to enable communication service providers to target customers with personalized marketing offers "on the fly." Using the system, cable operators are able to follow target customers with personalized and contextual messages and offers that suit their behavior when they are browsing the VOD or PPV portal. Customers are presented with banners, icons and adverts about special offers that are relevant for them on their screens and can take advantage of the offer on the spot simply by pressing "OK."

The Daily

Subscribe
Monday–July 7

FCC Roundtable Urges Cross-Sector Collaboration in Weather Disasters

The FCC ’s roundtable Monday on the telecom response during natural disasters was especially timely considering the catastrophic flooding that took place in central Texas over the July Fourth weekend.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.