A recent broadcast industry poll conducted by AmberFin indicates that poor picture quality remains a major barrier to content adoption on new viewing devices, such as mobile phones and PCs. Furthermore, 70 percent of experts surveyed said the industry is failing to capitalize on the new market opportunities offered by the Internet, VOD and mobile due to the quality and cost issues associated with repurposing and delivering high volumes of content across multiple viewing devices.

Respondents said the current image quality of video content falls short of viewer expectations and is in need of improvement. More than 35 percent of the industry experts surveyed rated image quality of content viewed via PC over broadband connection as being poor, or at best average, while 28 percent noted a similar disappointing experience via mobile phone or handheld device.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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