A recent broadcast industry poll conducted by AmberFin indicates that poor picture quality remains a major barrier to content adoption on new viewing devices, such as mobile phones and PCs. Furthermore, 70 percent of experts surveyed said the industry is failing to capitalize on the new market opportunities offered by the Internet, VOD and mobile due to the quality and cost issues associated with repurposing and delivering high volumes of content across multiple viewing devices.

Respondents said the current image quality of video content falls short of viewer expectations and is in need of improvement. More than 35 percent of the industry experts surveyed rated image quality of content viewed via PC over broadband connection as being poor, or at best average, while 28 percent noted a similar disappointing experience via mobile phone or handheld device.

The Daily

Subscribe
Thursday–June 17

Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.