Plug-N-Play Device For Online Video Traffic

Qwilt Inc., a Calif.-based provider of video-infrastructure products that enable online entertainment, launched its QB-Series transparent-video delivery solution it says identifies, monitors, stores and delivers video content on fixed or mobile networks onto a single platform.

According to company literature, “Qwilt’s technology uses patented, video-content classification and analysis technology to accurately and transparently detect video content in an operator’s Internet-traffic stream. Then, it adds optimized storage and delivery capabilities to create a unified appliance offering carrier-grade performance, scalability and reliability. The product is essentially a plug-and-play device that can be dropped easily into existing networks without requiring any infrastructure changes.”

Qwilt says its solution can:

>> Reduce infrastructure costs. Using the Qwilt QB-Series product can reduce carriers’ video traffic demands by between 60 percent and 80 percent.
 
>> Provide better network visibility and control. The QB-Series “is the only offline solution that delivers insight into video-traffic characteristics and the ability to control delivery of that video for optimal performance,” it says.
 
>> Allow for dynamic adjustments to network change. By continuously analyzing and monitoring network traffic for new video sites and traffic patterns, and implementing delivery actions based on that insight, Qwilt says it helps carrier networks adjust in real time to changing network dynamics.

>> Improve Subscriber Quality of Experience (QoE).  By using in-network video delivery, Qwilt helps carriers improve the QoE for video and ensures an unparalleled online-viewing experience.

>> Create new monetization avenues. By partnering with third-party CDNs Qwilt helps operators monetize delivery of over-the-top (OTT) video traffic while enhancing service levels to the consumers.

Qwilt says it’s “engaged” with more than 50 operators worldwide.

"We have identified an urgent need in Japan for a solution to ever-growing Internet video traffic and its associated costs for network operators,” comments Masashi Ono, division general manager at IT Frontier Corporation, a subsidiary of Mitsubishi Corporation. “After working with many members of the Qwilt team for over a decade, we are pleased to be partnering with them yet again and believe the company and its products will have a major impact on network operators worldwide.”