Pipeline Profile: Dave Woodle

SCTE Member Since 2000 Title: Chairman and CEO, C-COR (http://www.c-cor.net) Broadband background: Woodle was appointed chair/CEO of C-COR in October 2000 and has been a member of the C-COR Board of Directors since October 1998. Under his. leadership, C-COR has raised over $250 million through three follow-on public offerings and successfully implemented a multi-year strategic plan to tap into the growing worldwide demand by cable network operators and service providers for full network life cycle support in delivering two-way voice, video, and data to the subscriber. Through 14 strategic acquisitions over a five-year period, C-COR has repositioned itself from a U.S-centric, single-focused manufacturer of radio frequency (RF) equipment to a globally-oriented, diversified provider of access and transport products; operations management software; and technical services for next-generation packet-based, on demand networks to cable operators, telephone companies, broadcasters, and other private and public sector entities C-COR completed a five-year plan in 2003. Did you hit your goals? "Yes, we did. During that period we doubled revenues, tripled business contributions from outside the U.S., and balanced our product offerings across hardware, software, and technical services." How would you describe last year? "A year of building for the future. We completed five acquisitions that added key people and products to enable network operators to confidently and cost effectively manage change and risk as they transition to demand-oriented IP networks." What have your acquisitions so far taught you about integration? "Success depends on having a clear plan and people working together towards a shared goal." Are you done with acquiring for now? "Yes. nCUBE was the last piece of our strategic plan developed in 2004. Now we’re focused on aligning the legacy C-COR organization with our five new acquisitions into one combined C-COR entity." How is C-COR now organized? "The new C-COR is organized as collaborative business units offering C-COR Access and Transport products, C-COR Solutions (comprising the majority of our software capabilities) and customer-centric C-COR Network Services. These operations are working together across borders and time zones to address the most demanding challenges facing our customers with a single C-COR voice." What about the next five years? "In the next five years, C-COR will lead network operators as they transition to the on-demand IP era. Increasingly, operators want to give subscribers control of content so that they can enjoy the entertainment, communications, and information of their choice when and how they want it delivered. C-COR saw this coming and is satisfying its customers’ requirements by strategically assembling the most complete range of hardware, software, and services for IP-oriented on-demand networks." Where does the cable industry stand to gain the most efficiency? "Automation tools. With the increase in complexity by multiple services in an on-demand environment, the automation of the back-office will be key. This is a critical priority for C-COR as we enter 2005." How do the international markets look to you? "C-COR is well on its way to implementing a strategy that is diversifying its global product offerings as well as its breadth of international sales. Europe is on the fastest growth path for us with solid potentials throughout the rest of the world." – Jonathan Tombes