Pimp My Ride

Access Intelligence, our parent company, maintains a unique position with reference to the cable market in that CableFAX Daily, CableWorld and Communications Technology all reside under the same roof. To launch the newly revised CableWorld, we were able to call on our internal strengths, research the needs of our audience and garner insight from select industry insiders who helped drive the new look and editorial content. TABULA RASA We started with a clean slate and ended up with what you have in your hands. A sharper editorial mission designed to deliver solutions to "what might keep you up at night." It all resides in a much cleaner, easier-to-read package designed to help you get what you need and make important business decisions. The next step is the technological one. In late July of this year, you’re going to see a combined strategy to deliver information aggregated across all our cable properties online. It’s an ambitious project and we are well on our way to making an online cable site you’ll want—no, need—to visit several times each day. How do we define our cable strategy? CableFAX Daily delivers the news and information you need to make million dollar decisions. CableWorld supplies the background information with which to make decisions a reality, and bring your business to the next level. Communications Technology delivers the technological backbone to your infrastructure to carry out those decisions. I’m excited about what the new CableWorld has become, and equally as excited about knowing what is just around the corner online. By Dave Deker, publisher Don’t freak out. This is a good thing, an extreme makeover on an already great magazine. Everything you told us you loved about CableWorld is still here and now we have "pimped our ride" by adding new editorial columns and features that you told us you wanted. And we’re delivering it to you in an authoritative, contemporary new design. CableWorld‘s editorial mission still encompasses our founding vision for the publication of original stories, in-depth in nature, with a cable industry focus. Starting with this issue the manner in which we now cover those original, in-depth cable stories aims to give you, our readers, Strategic insight and Tactical ideas from cable’s Leaders. ROOM FOR EVERYONE Whether you’re with a corporate MSO office, local system or national or regional programmer, you will find value in this magazine. If you are on Wall Street, K Street, Mass. Avenue or Madison Avenue we will have a watering hole for you in every issue of CableWorld. With this issue of CableWorld, veteran cable editor Seth Arenstein, our cable group editorial director, publicly assumes the driver’s seat for our new ride, spearheading CableWorld‘s talented and experienced journalists and industry columnists. He’ll also continue his involvement with the group’s editorial products. John Ourand, cable group executive editor, will now lead the charge on our CableFAX branded products, including CableFAX Daily, CableFAX Magazine, CableFAX Databriefs and the CableFAX Leaders Retreat. A big shout-out to our very talented senior art director Mark Cavich, graphic designer Lauren McGlynn and design consultant Solly Communications for their tremendous work creating this stellar new layout. As CableWorld‘s publisher, welcome to our new and improved magazine and thank you for your readership and advertising support of CableWorld over the last 18 years. I am looking forward to hearing your feedback on our new look and editorial additions. Peace.