True to media speculation, former Showtime exec Mark Greenberg was named pres/CEO of the premium entertainment jv formed by Viacom/Paramount, MGM and Lionsgate. — TVG promoted David Nathanson to pres. — Crown Media promoted Janice Arouh to evp, network distribution and service. — Bravo Media appointed Trez Thomas vp, brand strategy and creative dir.

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Tuesday–March 24

March’s Ratings Madness

The first weekend of the NCAA men’s and women’s basketball tournaments drew sizable crowds across their respective broadcast partners. On the men’s side, CBS Sports and TNT Sports posted the most-watched

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