Hallmark Channel parent Crown added 3 to its board: Cella Group chmn/CEO Bill Cella, Hallmark Cards assoc gen counsel Dwight Arn and Hallmark Hall of Fame Productions pres Brad Moore. — NBCU appointed Salil Dalvi svp, mobile platform development in its digital distribution group. — Andy Singer was promoted to vp, programming at DIY. Laura Sillars was named HGTV‘s vp, programming. Freddy James becomes vp, site director for HGTV.com. — Scripps Nets svp, research Mike Pardee will join the board of the Advertising Research Foundation. — NAMIC is upping its director level staff positions to the rank of vp. That makes James Jones vp, education; Daphne Leroy, vp, marketing & communications and Daniel McGlone, vp, fund development. — Casey Patterson was named svp, event production and talent dev for Spike and TV Land.

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Tuesday–April 23

Optimum Adding TheGrio

Altice USA will launch TheGrio to Optimum customers beginning May 21, making it available to those subscribing to Optimum Core and above packages. The Allen Media Group channel is available in

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