Hallmark Channel parent Crown added 3 to its board: Cella Group chmn/CEO Bill Cella, Hallmark Cards assoc gen counsel Dwight Arn and Hallmark Hall of Fame Productions pres Brad Moore. — NBCU appointed Salil Dalvi svp, mobile platform development in its digital distribution group. — Andy Singer was promoted to vp, programming at DIY. Laura Sillars was named HGTV‘s vp, programming. Freddy James becomes vp, site director for HGTV.com. — Scripps Nets svp, research Mike Pardee will join the board of the Advertising Research Foundation. — NAMIC is upping its director level staff positions to the rank of vp. That makes James Jones vp, education; Daphne Leroy, vp, marketing & communications and Daniel McGlone, vp, fund development. — Casey Patterson was named svp, event production and talent dev for Spike and TV Land.