Hallmark Channel parent Crown added 3 to its board: Cella Group chmn/CEO Bill Cella, Hallmark Cards assoc gen counsel Dwight Arn and Hallmark Hall of Fame Productions pres Brad Moore. — NBCU appointed Salil Dalvi svp, mobile platform development in its digital distribution group. — Andy Singer was promoted to vp, programming at DIY. Laura Sillars was named HGTV‘s vp, programming. Freddy James becomes vp, site director for HGTV.com. — Scripps Nets svp, research Mike Pardee will join the board of the Advertising Research Foundation. — NAMIC is upping its director level staff positions to the rank of vp. That makes James Jones vp, education; Daphne Leroy, vp, marketing & communications and Daniel McGlone, vp, fund development. — Casey Patterson was named svp, event production and talent dev for Spike and TV Land.

The Daily


CTV Popularity Grows

With the digital wave continuing to rise, the vast majority of U.S. households are utilizing CTV devices. Leichtman Research Group found that 88% of U.S. TV households have at least one internet-connected

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