NAB strengthened its lobbying bench, tapping Mike Mullen as dir, govt relations. Mullen served as sr legislative assist to Rep Mike Doyle (D-PA), with a focus on the DTV transition and SHVIA. Meanwhile, retired NAB chief Fast Eddie Fritts told well-wishers to keep an eye out for creation of The Fritts Group LLC. — Cox promoted Bob Redella to vp, dev. — Fox Sports tapped Gatorade exec Chris Caldwell for the new post of vp, client marketing. — Nicole Zussman transfers her vp, HR title at WWE to YES Net. — Sarah Trahern was upped to svp, programming, GAC. — Starz promoted Andrew Nigolian and Christine Carrier to svp, affiliate sales & marketing.

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Friday–September 5

Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

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