Bravo poached Oxygen’s Sherri Rifkin for its vp, consumer marketing post. — ESPN/ABC Sports named Patricia Betron svp, multimedia sales. — Frank Rosales was promoted to pres of Discovery’s retail/licensing div, which will be known as Discovery Commerce. — The YES Net is working to make its sr mgmt staff as formidable as the Yankees’ starting lineup, tapping Steve Berman as svp of ad sales, Mark Toffolo as vp, local sales mgr and Rob Holtzer as vp, ntl sales mgr. Berman comes over from the top sales post at Time Warner CityCable, while Toffolo held down the fort at MSG Nets. Holtzer’s last stint was at KUSI-TV, San Diego.