Viacom is promoting CMT with the Whizmark, an "interactive urinal communicator" that lights up and ‘talks’ whenever, um, it gets wet. While we’re not sure about the efficacy of inviting people to treat one’s brand with such disdain, CMT honchos say they’re just having (sorry) a wee bit of fun. "We see this as unapologetic and good-humored," says James Hitchcock, vp for marketing at the country music net. "It has this wink-and-smile mentality to it."

The Daily


Mediacom Takes West Des Moines Fight to FCC

Mediacom ’s taking its fight with the City of West Des Moines to the FCC , filing a petition asking the agency to review the city’s rights-of-way management practices. This also harkens back to the $50

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