Viacom is promoting CMT with the Whizmark, an "interactive urinal communicator" that lights up and ‘talks’ whenever, um, it gets wet. While we’re not sure about the efficacy of inviting people to treat one’s brand with such disdain, CMT honchos say they’re just having (sorry) a wee bit of fun. "We see this as unapologetic and good-humored," says James Hitchcock, vp for marketing at the country music net. "It has this wink-and-smile mentality to it."

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Tuesday–March 17

FCC Looks for Lessons in 1996 Telecom Act

There sure have been a lot of recent celebrations of the Telecom Act’s 30th anniversary, despite concerns that the once innovative legislative framework isn’t keeping pace with technology.

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