Viacom is promoting CMT with the Whizmark, an "interactive urinal communicator" that lights up and ‘talks’ whenever, um, it gets wet. While we’re not sure about the efficacy of inviting people to treat one’s brand with such disdain, CMT honchos say they’re just having (sorry) a wee bit of fun. "We see this as unapologetic and good-humored," says James Hitchcock, vp for marketing at the country music net. "It has this wink-and-smile mentality to it."

The Daily

Subscribe

All Eyes on DISH

Could the two largest satellite operators in the US soon be without deals for two of the country’s largest broadcast station groups? AT&T/DirecTV lost some 60 TEGNA stations Tuesday night at 7pm ET, and

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up