This year’s Adobe Digital Index report says TV Everywhere adoption increased 12-fold, mobile-video viewing grew by 300 percent and Facebook users are seeing twice the level of engagement with video over non-video content. Report results were based on some 20 billion video starts and the analysis of more than 450 million Facebook posts in 2012. According to Adobe, mobile video starts grew three-fold compared with its previous report, increasing to more than 10 percent; however, nearly 90 percent of video consumption still happens on desktops. When broken down by mobile device, tablets are growing the fastest in terms of mobile video usage.

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Reaching Gen Z

As we await the upcoming book “Gen Z AF” from longtime media exec Jacqueline Hernández and Horowitz Research EVP Adriana Waterston , we’ll settle for some tidbits from their panel during NAMIC ’s

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