Monday’s TV of Tomorrow Intensive in NYC was chockfull of high-ranking cable execs. And as usual, many a sound bite was produced. Here’s a few things we overheard at the conference.
Joan Gillman, President of Media Sales, Time Warner Cable Media
On the “rumor” that iTV is outdated: “The only people saying it’s outdated are competitors who operate on smaller scale. [It’s] alive and well—even more companies are talking to Madison Avenue.”
On interactive advertising: “The scale is there today… We have the technology, now we need the creative.”
Kathy Timko, CEO, Canoe Ventures
“Innovation needs some scale to take off. You have to do the heavy lifting."
Roland Noll, Executive Director of IPTV Product Management, AT&T
“Time shifting has yielded to place shifting.”
Sam Pemberton, CEO, Softel
“People like to knock the cable guys, but they don’t realize how innovative cable is.”
Chris Pizurro, GM of VOD Solutions, Canoe Ventures
“We try to hide the complexity as much as possible from the agency side. As soon as you get into the weeds , you scare them away.”
Matthew Zelesko, SVP of Technology, Time Warner Cable
“We’ve traditionally done well with content availability, but have to step up with discovery and search. The aggregator of choice will be able to hone in on the individual.”
Jonathan Bokor, GM of Interactive TV, Canoe Ventures
 “We’ve made a lot of headway and are ready to start succeeding in earnest.”
Bob Ivins, VP of Research and Data Products, Comcast Spotlight
“We see an increase in brand awareness when there’s an RFI on top of the ad versus when there’s not.”
Michael Bologna, Managing Partner/Director of Emerging Communications, GroupM
“Addressability is the most important part of TV advertising.”
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