This Technology – VEX
Cable ops have always wanted to target ads to individuals, but hurdles abound—not to mention scalability problems during high-traffic events. That’s why This Technology’s launch of the VEX “manifest manipulator” in Oct held so much promise. One thing that differentiates VEX: Its ability to scale to meet any deployment size, and do both zone-based and individual ad targeting across any video platform, including live TV. And by allowing ops to connect their ad systems to content delivery networks and video players via a source-code licensing model, customers don’t need to go back to This Technology every time they need to support a new player, helping to keep costs low.
Honorable Mentions
Elemental Technologies – Elemental Live 4K HEVC Video Processing
Elemental continues to be a leader in 4K HEVC video processing and was the first to do it live during the Osaka Marathon in Oct.
RSG Media Systems – RightsLogic & Cross Platform Reporting
This web-based enterprise application provides sophisticated media rights availability reporting, cross platform usage and revenue reporting, and critical data analytics—all designed to help network executives drive sales and revenues.
TiVo Advanced Television Solutions
Whether it’s TVE solutions, cloud-based services or other advanced television innovations, TiVo has increasingly become a more important part of the cable TV ecosystem.
Viamedia GO
Geared toward small and mid-size ops, this turnkey product manages local advertising sales for systems delivering as few as 1,500 households, providing access to sales, traffic, cross-channel marketing, encoding, billing and more.

The Daily


AT&T Not Sweating Cable’s Wireless Play

Cable may be getting more competitive in wireless, but AT&T’s big boss doesn’t seem too concerned.

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