Outdoor Channel is focused on increasing its sub base, hence the hiring of Roger Werner as CEO and its upcoming new on-air look. But outside consultants also suggest that Outdoor reduce sub fees for all a distributor’s subs and provide marketing support in exchange for greater distribution, rather than offering them launch support only for the subs added, according to an SEC filing. Outdoor said it adopted these new strategies and is also ramping up its Website to become the leading authority on outdoor activities, including the future delivery of much of its content via broadband.

The Daily

Subscribe
Thursday–October 21

A Bit More on The WICT Network

The Women in Cable Telecommunications officially changed its name to The WICT Network Wednesday, and we’re learning a bit more. The new moniker is meant

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Oct 29
Cablefax Regional Rainmakers Awards
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.