Outdoor Channel is focused on increasing its sub base, hence the hiring of Roger Werner as CEO and its upcoming new on-air look. But outside consultants also suggest that Outdoor reduce sub fees for all a distributor’s subs and provide marketing support in exchange for greater distribution, rather than offering them launch support only for the subs added, according to an SEC filing. Outdoor said it adopted these new strategies and is also ramping up its Website to become the leading authority on outdoor activities, including the future delivery of much of its content via broadband.

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