If you take a look at the National Academy of Television Arts & Sciences 65th Annual Technology & Engineering Award winners, you’ll notice several OTT players in the “Personalized Recommendation Engines for Video Discovery” category. It’s indicative of the ongoing struggle cable had with improving its navigation. Some ops have turned to TiVo, also an honoree in the category, for its better UI.
Cloud-based guides should help, but they’re not here yet. Time Warner Cable expects to begin trialing its cloud user interface in the next 60 days. Meanwhile, Netflix is already onto its next iteration personalization. This week Netflix began rolling out profiles, a free feature that lets subs create up to 5 different profiles on one account so recommendations will be more aligned with a single person’s interest.
Cable wasn’t left out at the Tech Emmy awards, which will take place Jan 9 during CES. Time Warner Cable, Cablevision and Thirdspace (Velocix, Alcatel-Lucent) are being honored for their work in implementation of a network DVR. Time Warner Cable and N2 Broadband (Ericsson) are also being recognized for pioneering development in VOD dynamic ad insertion.
Here’s a rundown of some of the honorees in other categories:
Development, Standardization and Productization of the HD Serial Digital Interface
Yamashita Engineering Manufacture
Personalized Recommendation Engines for Video Discovery
John Hey (Adobe)
Gesture Control Systems for Video and Games (non-touch screen)
Nintendo of America
Development and Standardization of the MPEG-2 Transport System
ISO/IED JJCI/SC29/WG11 Moving Picture Experts Group