Winner
amc.com’s “The Oath” — The Walking Dead Webisodes
AMC wants to make sure the zombies are “virtually” everywhere. The 3 episodes of “The Oath,” a web series launched on Oct 1, aimed to rally enthusiasm for the “The Walking Dead” Season 4 premiere on Oct 13. And it worked: With 21 million total viewers, the premiere delivered the highest ratings of any episode in the series’ history. In addition, The Walking Dead surpassed 20 million Facebook fans shortly after the Oct 13 premiere.
 
Honorable Mentions
Bravo – Top Chef: Padma’s Picks
The transmedia prequel experience seeks to engage “Top Chef” fans and drive tune-in prior to the launch of Season 11. The initiative generated an incremental cross-platform sponsorship for the network and drew 500,000+ streams with 48% awareness. 
 
CNBC – The Da Vinci Debate
This hard-hitting online documentary investigated reports of injuries related to Intuitive Surgical’s “da Vinci” robotic surgical device. After the report, the company issued a warning about a defect that could potentially “cause thermal injury” to patients.
 
Discovery Networks International – Bear Grylls: Escape from Hell Interactive Map
This interactive online map allows fans of Bear Grylls’ many harrowing survival adventures dive deeper into where and how he survived Mother Nature.
 
E! News Now
The original news series produced specifically for broadband and mobile platforms has become the top driver of E! show streams across device platforms, YouTube and Hulu, averaging more than 30 million views monthly in 2013.
 
Time Warner Cable – “Where in the World is Real Time”
This wonderful multiplatform series gives TWC’s 52K employees a glimpse at themselves through interviews and segments highlighting the company’s many local operations—and the employees whose dedication helps the MSO compete and grow.
 
Turner Entertainment Networks – TBS/DumbDumb present Call It A Wash, sponsored by Subaru
Digital exposure was the heart of this branded promotion with customized placements on Turner sites. “Call It a Wash” turned out to be a good ride for the Subaru XV Crosstrek: It gained 3.2 million total video views and 3.6 million Turner Digital impressions.
 
Syfy’s Defiance Ebook
Defiance: The Essential Guide was created as an interactive e-Book aimed to drive tune-in to the “Defiance” premiere, ranked in the top ten of the Arts & Entertainment section of Apple’s iBookstore for more than 6 weeks. Thanks to the momentum created by the e-book (created with a $37,000 budget), the series debuted with 6 million viewers and ranked the #1 cable entertainment program of the night among 25-54.
 
YESNetwork.com – JCTV
This long-form interview series by veteran NY Yankees reporter Jack Curry has featured everyone from Regis Philbin to Bernie Williams—and most of these segments are edited and online within 24 hours of the interview.

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