OpenTV has announced the beta availability of its newest campaign management solution designed specifically to serve the on demand TV advertising marketplace. Scheduled for beta release in June 2010, EclipsePlus/xG OnDemand supports the back office requirements to monetize dynamic VOD inventory such as short-form (pre-, mid- and post rolls) and long-form (showcase) advertising.

In addition, this next generation on-demand solution allows for the management of copy versions and audience segmentation to provide more relevant, audience-specific advertising to viewers. Supporting the SCTE-130 family of standards as well as CableLabs specifications for advanced advertising, EclipsePlus/xG OnDemand uses the latest Web-based technologies to link content management, audience qualification and placement opportunities.

“Built on the success of our EclipsePlus product, which is widely deployed in the United States and serves more than 35 million subscribers, EclipsePlus/xG is the de facto solution for VOD advertising,” said Paul Woidke, SVP and GM, advanced advertising for OpenTV.

EclipsePlus/xG OnDemand goes beyond traditional linear advertising to support dynamic addressable and interactive advertising over VOD, allowing operators to efficiently sell, manage, deliver, and bill advertisements across their on demand infrastructure using a comprehensive user interface.

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Disney was willing to get flexible with Charter last year, but it isn’t promising to do the same with the rest of its distribution partners.

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