OpenTV has announced the beta availability of its newest campaign management solution designed specifically to serve the on demand TV advertising marketplace. Scheduled for beta release in June 2010, EclipsePlus/xG OnDemand supports the back office requirements to monetize dynamic VOD inventory such as short-form (pre-, mid- and post rolls) and long-form (showcase) advertising.

In addition, this next generation on-demand solution allows for the management of copy versions and audience segmentation to provide more relevant, audience-specific advertising to viewers. Supporting the SCTE-130 family of standards as well as CableLabs specifications for advanced advertising, EclipsePlus/xG OnDemand uses the latest Web-based technologies to link content management, audience qualification and placement opportunities.

“Built on the success of our EclipsePlus product, which is widely deployed in the United States and serves more than 35 million subscribers, EclipsePlus/xG is the de facto solution for VOD advertising,” said Paul Woidke, SVP and GM, advanced advertising for OpenTV.

EclipsePlus/xG OnDemand goes beyond traditional linear advertising to support dynamic addressable and interactive advertising over VOD, allowing operators to efficiently sell, manage, deliver, and bill advertisements across their on demand infrastructure using a comprehensive user interface.

The Daily

Subscribe

Doing Good

When it comes to how Discovery, Inc. will give back this holiday season, it’s asking viewers of discovery+ to make the call. The streamer’s audiences are asked to choose

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.